What to expect at the FMR Summer School

Students who are enrolled in the FMR Summer School can choose to attend one of two (or both) weeks of our summer school, which takes place in central London.

Week One – Runway to Retail

July 28th to July 30th

Our week One programme introduces students to the full journey of a fashion collection, from initial inspiration and creative direction through to product development, textiles, sustainability, branding, and collection development.

The programme is designed to feel highly interactive, creative, and industry-led, while allowing you to build practical skills in fashion illustration, concept building, fabric selection, and collection planning.

The week culminates in students presenting their own mini fashion collection concepts back to the group.

Students will leave the programme with a portfolio-style collection concept including fashion illustrations, fabric research, moodboards, and collection development work.Students will:

• Explore how fashion brands create collections
• Learn how fabrics influence fashion design
• Develop fashion illustration skills
• Understand sustainability within fashion
• Learn how collections are developed commercially
• Gain insight into luxury fashion brands
• Build confidence in presenting creative ideas

This programme is aimed at beginners and those who have some experience in fashion design.

Week Two – Fashion Storytelling

August 4th to August 6th

Our week two programme will allow students to spend three days exploring how stories are told within the fashion industry through styling, photography, publishing, branding, and marketing.

Working collaboratively in creative teams, students will develop and produce:

• A fashion magazine cover concept
• An editorial fashion story featuring products from UGG or HOKA

Guided by industry professionals across styling, photography, publishing, and brand marketing, students will gain insight into how fashion brands and magazines create visual worlds that shape culture, influence trends, and connect emotionally with audiences.

Students will come away from the programme with:

• New creative and collaborative skills
• Experience in styling and visual storytelling
• Photography and creative direction knowledge
• An understanding of fashion marketing and publishing
• A final magazine cover and editorial campaign concept

This programme is aimed at beginners as well as students with an interest in fashion styling, photography, creative direction, branding, magazines, and visual culture.