As an industry that is typically defined by trends, it’s no surprise that there are teams of people whose insights we rely upon to guide the design and product development process for new collections.  

The role of a trend forecaster is often a pivotal cog in supporting a fashion business in creating collections which will resonate with consumers and translate to sales, but what does the role really involve and what does it take to become one?

Join us for a 45 minute discussion with Melanie Larsen, Trend Forecaster & Digital Culture Strategist, to hear about her career journey and how she stays ahead of the curve.

Who is our guest professional?

Melanie Larsen – Trend Forecaster & Digital Culture Strategist

As an inquisitive trend forecaster and communications professional, Melanie’s work explores trends and shifts in social media and marketing and how these impact the way that consumers spend time online and how brands can effectively reach them. 

Melanie holds degrees in fashion journalism and applied psychology in fashion from the London College of Fashion. She is an avid public speaker who has given talks at the British Psychological Society and lectures on the subject of fashion media and mental wellbeing. 

Melanie has also worked for luxury brands including Celine and Manolo Blahnik. 

Event Timing

6:00pm Talk to begin. Please arrive 5 minutes before the start time, where you will be held in a digital waiting room.

6:30pm Audience questions

6:45pm Event close

This event is limited to 25 attendees only

How to secure your place?

As with all of our events, the session is aimed at a diverse pool of talent, in particular, those who come from underrepresented communities. This includes, but is not limited to:

• Identify as being from a lower socio economic background OR 
• Have received free school meals OR
• Identify as being from a marginalised community i.e. ethnic minority, LGBTQ+, have a disability etc

Please book your place by following the link below. 

Things to know

• This event is intended for people aged 16+
• Please note that all guests will be muted as they join the call, as to limit any disturbances

*Image is by Gbenga Onalaja