Fred Perry Styling Workshop
London
Last November we joined forces with our event partner Fred Perry to host an intimate workshop about Art Direction.
The session allowed attendees to understand how the Fred Perry team work collaboratively to craft their tone of voice and brand direction across projects.
Given it’s success, we are delighted to be collaborating once again to co-host our next hands on workshop that is focussed on the art of fashion and product styling.
Hosted at the Fred Perry Head Office in London on April 19th, we’ll be joined by members of the team and stylist Chris Amfo, who will take us through his process, and past projects including those worked on with Fred Perry.
Then you work on creating your own response to a brief that we set for you about this iconic brand.
Who are our guest professionals?
Matt Moore – Head of Brand
Matthew studied Fashion Design & printed textiles at Central Saint Martins, where he obtained a Masters and First-class honours degree.
He has previously worked at Jigsaw as Brand Director and Head of Brand Creative, and at Louis Vuitton overseeing windows and visual merchandising for the UK, Ireland & Scandinavia.
Lindsey Harbourne – Content Production Coordinator
Lindsey has over 15 years of experience in visual merchandising, styling, store design and creative project management.
She has previously worked for brands such as Topshop, Urban Outfitters Europe, Tommy Hilfiger & Calvin Klein as well as working freelance for creative agencies.
Chris Amfo – Stylist
Chris 15+ years of industry experience. Chris has worked on a variety of commercial and editorial projects and held in house stylist roles for Urban Outfitters Europe and Bershka (Intidex group – Spain).
Chris is currently collaborating with Fred Perry on campaign and eCommerce projects and Fashion Editor-at Large for biannual sports and culture magazine CircleZeroEight.
What is the format?
After you arrive on the day and get registered, we’ll host an intimate Q&A with our guests that explores how they got into the craft, and to find out more about what inspires their work and practice.
Our guest professionals will then spend some time taking us through some brand work that they have developed, explaining the process of producing and developing the finished article.
We’ll then set you a timed brief using real product, which will require you to create research mood boards, going on to style and build the product that we provide in outfits – working in small groups – and then review your work at the end of the day, providing some constructive commentary about what you have created.
The event will also provide you with a great opportunity to network amongst the other attendees, as you never know when you might find someone who you share a similar passion with!
9:45-10am Attendee arrival, welcome and registration
10-10:20am Q&A with the Fred Perry team
10:20-11am Presentation from Fred Perry team and Chris
11-11:15 Break
11:15am Set the Fred Perry Styling Brief and work to begin (1.5 hours)
12:45-1pm Break
1-2:15pm Work review and feedback
3pm Workshop complete, all clear of the studio
How to secure your place?
As with all of our workshops at FMR, the session is aimed at a diverse pool of talent, in particular, those who come from underrepresented communities. This includes, but is not limited to:
- Identify as being from a lower socio economic background OR
- Have received free school meals OR
- Identify as being from a marginalised community i.e. ethnic minority, LGBTQ+, have a disability etc
We are limited to SIXTEEN places for this workshop.
Things to know
- This workshop is intended for people aged 18+.
- Individuals under 18 years of age wishing to attend must ask their parent/s or guardian to contact us at info@fashionminorityreport.com to discuss if we are able to welcome you to this workshop.
- You are required to bring your own laptop and charging device on the day, as we cannot provide attendees with equipment to use for the workshop
- Attendees are responsible for the security and safety of all items brought to our workshop and are also responsible for both their own insurance and the insurance of their own equipment. At no time should any items brought to the workshop be left unattended. Minority Report Ltd and Fred Perry does not accept liability for any loss, injury or accident that may occur during a workshop.
- Please note that this workshop will take place at a venue which is not owned or managed by Minority Report Ltd, and should you have any accessibility needs or any other special requirements to attend the workshop, please contact us at info@fashionminorityreport.com, and we will happily discuss any reasonable adjustments with you
- Attendees will be provided with tea, coffee and soft drinks on the day