Who is Hattie Crowther?
Who is Hattie Crowther?
Hattie Crowther’s designs recently took centre stage at the Euros final, where Tolami Benson, England’s newest WAG, wore a custom piece that captured the media’s attention. Crowther’s collaboration with Benson highlighted her commitment to inclusivity and empowerment. “My brand is inclusive and aims to empower everyone who wears it; Tolami embodies empowerment as a woman navigating the football world on her own terms,” Crowther told Vogue.
Crowther’s path to fashion wasn’t straightforward. Expelled from university over a UCAS mix-up, her determination led her to secure scholarship from the British Fashion Council for her master’s at Westminster. This turning point allowed her to fully embrace her non-binary ethos and distinctive design style.
Her creations are bold, exaggerated, and deeply personal, merging historical British references with modern tailoring and sportswear. They’re wearable narratives of rage, fear, and resilience.
Sustainability is central to Crowther’s work. She transforms football jerseys into unique pieces, making a political statement. In 2022, she relaunched her football-themed corset collection to protest FIFA’s decision to host the World Cup in Qatar, a country where homosexuality is illegal. This collection was a bold statement against inequality, celebrating individuality in the face of oppression .
Ahead of Euro 2024, Crowther’s project “Fuck The Fans” critiques toxic fan culture, highlighting the abuse of young black players during the Euro 2020 final. By using retro England shirts and prints of notable players, including Bukayo Saka, she addresses fan toxicity and promotes respect in sports. Additionally, 20 percent of each purchase supports the Football Beyond Borders Charity.
Born in Hull and now living in East London, Crowther’s work is deeply influenced by her northern, working-class roots. Growing up, she witnessed her mother working multiple jobs to make ends meet, instilling in her a strong work ethic. She carried this tenacity into her studies at Sheffield Hallam University and later at Westminster, where her craft truly flourished .
Currently, Crowther lectures at Sheffield Hallam University and the University of East London, where she nurtures the next generation of designers with a focus on ethical fashion and cultural awareness. Her commitment to positive industry change is evident in her teaching and designs.
For those feeling overshadowed by London’s fashion scene, Crowther’s journey demonstrates that talent, hard work, and a rebellious spirit can break through geographical and societal barriers.
Heading photography courtesy of Shan Purdy