PR Manager

Primary Purpose

The (Temp) PR Manager will work with the Senior PR Manager to develop and implement all editorial,
celebrity and influencer strategies for Tapestry brands.

Managing and implementing a world class creative communication strategy, elevating Tapestry brands’ awareness, visibility, positioning and advocacy.

This individual will manage celebrity, influencer and multi-platform editorial for Tapestry brands across EMEAI.

The successful individual will leverage their proficiency set to…

• Support Senior PR Manager to develop and implement world class editorial, celebrity and
  influencer strategies for Tapestry brands
• Build awareness, elevate positioning, context and advocacy for all Tapestry Brands
• Achieve consistent, quality brand messaging, media and talent coverage across EMEAI
• Maintain and cultivate exceptional press and industry contacts and relationships on behalf
  of Tapestry brands at senior level; deliver key Tapestry brand and talent-led features, covers, profiles and specials
• Support Senior PR Manager on substantial, 360 editorial, influencer and celebrity projects
• Achieve successful product/news/digital campaign launches and exclusive campaign
  breaks with support of Press Officer
• Maintain and cultivate exceptional talent and talent-team/publicist/stylist contacts and relationships on behalf of Tapestry brands specifically supporting long-term celebrity &
  influencer contracts and custom dressing opportunities
• First point of contact for external agencies and partners engaged on both an ad-hoc and
  retainer basis
• Manage all Tapestry brand media presentations/launch events and presentations including
  EMEAI approach to NYFW shows and presentations; oversee related attending talent social
  media takeovers, content creation and onsite Q&As
• Ongoing cross-functional partnership with marketing/e-comm/partnerships etc. to ensure
  PR team support key commercial objectives
• Draft all editorial and talent-led local Tapestry brand Press Releases (with Senior PR
  Manager and global copy approval)
• Manage day to day PR/editorial project and yearly budgets for Tapestry brands
• Continuously maintain and monitor knowledge of media, celebrity and influencer landscape across EMEAI
• Oversee paid talent and influencer partnerships
• Oversee PR Officer and PR Coordinator organic product and dressing placements
• Support team in analysis of PR team results across editorial, celebrity and influencer
  analytics devising new strategies to meet business goals where appropriate
• Manage, develop and mentor PR Officer, PR Coordinator and PR Interns across activities
  and PR channel
• Generate world class editorial and earned social media about Tapestry brands in the
  EMEAI region
• Cultivate a broad network of editorial, influencer and celebrity contacts and leverage these
  relationships to support the commercial needs of Tapestry’s EMEAI business

The accomplished individual will possess…

• Exceptional communication skills
• Deep understanding of the media and social media landscape and cultural instinct
• Excellent organizational skills and detail-orientated
• Strong industry network
• Proven track record in delivering results and problem solving
• Data driven, creative, resilient and agile
• Team player with a positive ‘can do’ attitude
• Ability to multi-task under tight deadlines and have a strong sense of urgency
• Highly computer literate in Word, PowerPoint presentations and Excel

What Tapestry can offer you:

• Hybrid working (3 days working from the Office, 2 days remote)
• Option to finish early on a Friday (Flex Fridays)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Regular Social Events – Seasonal & Cultural
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Other benefits include:

• 25 days holiday in addition to bank holidays
• Annual Incentive Plan (company performance bonus)
• Multi brand discount up to 50% off – Coach, Kate Spade, Stuart Weitzman
• Private Healthcare with health assessment (Bupa)
• Bupa rewards – Financial wellbeing support and wellness discounts
• Private Dental Cover
• Eyecare vouchers
• Employee Assistance Program
• Employer Pension Contribution
• Gym discount
• Interest free season ticket loan
• Cycle to work scheme

To apply please follow this link

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok.

We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.

These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognised protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/