Describe the business in 3 words
Disruptive, Unexpected, Revolutionary
About the business
Browns changed the course of fashion retail history when it opened in 1970, as a leader in fashion and the UK’s first multi-brand luxury boutique. A champion of next generation design, Browns continues its legacy, sourcing fresh talent to add to its ever-growing community of creative innovators. Browns is recognised as a pioneer of multichannel luxury retail and its online destination and London boutiques work in harmony to offer an exceptional customer experience like no other, integrated at every touchpoint.
We remain leaders in the industry through the continuous innovation of our digital and physical spaces, exploring all possibilities to refine our luxury shopping experience of the future. We are committed to harnessing the collective power of our website, app, and boutiques to change the face of luxury retail. Our community within our stores and HQ collaborate and innovate every day to bring this vision to life.
Browns has been a beacon of emerging and established design in London since it first opened its doors in 1970, coming at a time when there were no luxury multi-brand boutiques in the UK. Founded by Joan Burstein, affectionately known as Mrs B, Browns introduced some of the most prolific design talents and brands to the UK including Ralph Lauren, Calvin Klein and Jil Sander championing them in a way that no one else could.
Today Browns, led by Chair Holli Rogers and MD Paul Brennan, under the guidance of Farfetch who bought and invested in Browns in 2015, Browns is on a journey to be the luxury shopping experience of the future.
In 2021, Browns launched their new flagship Browns Brook Street cementing Browns as a purveyor of experiential retail, celebrating innovation and translating the brands pioneering spirit into new and exciting retail concepts that place emphasis on fashion, technology and the power of personal service.
The new Mayfair flagship sits alongside Browns East on Club Row, Shoreditch.
Why is diversity and inclusion important to your company?
At Browns we celebrate diversity and take action to ensure our culture is inclusive, supportive and sustainable. It’s our mission to be the most conscious and connected luxury experience in the world, and Conscious Inclusion is a key business objective, threaded through everything we do.
We believe in representation at every level of our organisation and are committed to allyship by reducing any biases through education and unlearning, through action and accountability and through empowerment and support.
We hold each other accountable; every single Browns employee is responsible for making progress within our organisation and within our society.
What is the culture that you foster within your company?
Our benefits offering has been designed with our ‘Be Human’ value and #cooltobekind mantra at heart. We aim to offer every employee a competitive and comprehensive reward and benefits package and be ahead of the industry.
Guided by the wants and needs of our employees, our benefits offering aims to support their mental, physical, emotional and financial health, promoting their wellbeing and enhancing our team members’ lifestyles. Benefits include flexible working, FARFETCH Group Equity and family friendly policies.
How do you support personal development?
GO FAR is our framework to help our people thrive throughout their entire journey at Browns. This is about bringing consistency to all of our key people processes, allowing for clarity, consistency and fairness. This framework touches everything!
GO Far underpins all our key people processes across how we find and hire talent, manage performance and development, and how we reward our people. Because if we know what Good looks like, we can do more of the Good stuff!