Beyond Black History Month

Every October in the UK, Black History Month brings a surge of recognition for Black creatives across industries. The UK Fashion DEI Report, conducted by the British Fashion Council, Fashion Minority Report, and The Insider’s Perspective this year, stated that while representation of people of colour in advertising campaigns and catwalks has significantly increased from 10-15% in 2012 to 40-50% in 2022, leadership roles show stark disparities, with only 9% of executive teams being people of colour.

This disparity can be attributed to systemic barriers such as lack of access to industry networks, biases in hiring and promotion processes, and limited mentorship opportunities for people of colour. Addressing these barriers requires intentional efforts to create more inclusive pathways to leadership. This disparity highlights the need for sustained, year-round efforts, as the increased visibility during Black History Month does not translate into long-term support. For instance, Black-owned businesses often see a 40% spike in sales during Black History Month, but this support does not continue throughout the rest of the year.

To truly move beyond Black History Month, we need to rethink the power of collaboration—not just as a momentary spotlight but as a long-term strategy for cultural integration and equity. Collaboration can be the turning point for real change in the future, but it must involve shared ownership, creative autonomy, and mutual benefit. Black creatives have always been at the forefront of cultural movements, shaping both fashion and cultural trends globally and in the UK.

Recent collaborations have demonstrated what is possible when authentic narratives are prioritised. Yinka Ilori’s partnership with The North Face brought his unique aesthetic to the forefront, blending his storytelling with the brand’s legacy of adventure. Likewise, the Corteiz and Nike collaboration has demonstrated the immense power of Black streetwear to connect with new demographics. It wasn’t just a collection—it was a statement, a way to engage communities that have often felt excluded from mainstream fashion.

These partnerships highlight the potential of collaboration as a tool for systemic change—where Black creatives are not simply contributors but essential partners with equal say in shaping the narrative. A notable example is Virgil Abloh’s work with Louis Vuitton, where he was given full creative control as the Artistic Director of menswear. His influence not only transformed the brand’s aesthetic but also redefined luxury fashion by incorporating streetwear elements and amplifying diverse cultural narratives. Investment in creatives like these artists ensures that diverse voices continue to flourish and innovate. This isn’t merely an obligation—it’s an economic opportunity. The UK’s Black creative sector contributes an estimated £3 billion annually to the economy, underlining the tangible impact these voices have when given proper support.

At Fashion Minority Report, we work to enable the industry to support underrepresented creatives in meaningful ways. Our initiatives include a mentorship programme, summer school, and a scale-up programme in partnership with ASOS that offers £20,000 for young designers. By partnering with brands that are genuinely committed to uplifting underrepresented communities, we help create opportunities for co-creation. Our collaborations emphasise shared ownership, creative autonomy, and mutual benefit, ensuring that diverse voices are integral to shaping the industry’s future, and we implore you to do the same.

This means empowering creatives, sharing decision-making power, and ensuring that collaborations are not just a marketing tool but a genuine exchange of ideas and culture. We need to celebrate the energy, stories, and contributions of Black talent every single day—not just in October.